Hey there!

You’re here because you know you’re meant for more - more joy, more impact, and more freedom to be yourself.

You’ve built a business with passion and purpose, yet something holds you back. You’re showing up, “doing the work,” but it feels like an invisible barrier keeps you from being the leader you’re meant to be.

The truth is, it’s not a strategy problem - it’s the self-worth spell. This deeply ingrained conditioning drives you to over-give, over-achieve, and keep you occupied in the pursuit of approval.

Meanwhile, your brilliant work, the mission you’re here to grow, and the values you love to share go unseen by your people.

What you seek doesn’t come through approval – it comes from owning who you are, and knowing you already have everything you need to build a business you love.

This is leadership.

Katy Murray

“Authentic leadership isn’t about authority—it’s about liberation. When you break free from the patterns that keep you small, you step into your full presence with confidence, clarity, and purpose. True leadership isn’t about proving your worth; it’s about owning it. By trusting yourself and leading with integrity, you rise and bring your people with you.”

“Authentic leadership isn’t about authority—it’s about liberation. When you break free from the patterns that keep you small, you step into your full presence with confidence, clarity, and purpose. True leadership isn’t about proving your worth; it’s about owning it. By trusting yourself and leading with integrity, you rise and bring your people with you.”

I’m Katy, 

Your guide to leading fiercely and living fully.

With a decade of experience working alongside purpose-driven entrepreneurs, I’ve helped them break free from their self-worth spell and limits that keep them playing small.

I’ve seen the pattern over and over: individuals with vision and talent, held back by deep, often unconscious fears - of visibility, of failure, of being too much or not enough.

And I’ve also seen what happens when they own their full power. They become unstoppable.

By integrating somatic coaching, I help you reconnect with your body’s wisdom, dismantle the subconscious patterns keeping you stuck, and build the confidence to lead with clarity, confidence, and presence.

This is leadership redefined - rooted in self-trust, authenticity, and a deep knowing that you belong in the room.

  • Hard work isn’t bringing the clients, impact, or results you want.

  • Struggling to own your strengths or showcase them in your marketing.

  • Feeling like the “real you” is hidden, with untapped potential.

  • Overwhelmed by decisions, leaving you stuck.

  • Self-promotion, visibility, and sales feel draining.

  • Doubting yourself, even with great client results.

  • Creativity feels blocked, progress slow, and burnout creeping in.

  • Criticism hits hard, creating anxiety and fear of feedback.

  • Over-delivering or chasing perfection to prove yourself.

  • Stuck in comparison cycles, leading to self-judgment and doubt.

You might be experiencing:

If you’re caught in the self-worth spell, you might experience:

  • Success feels hollow you reach milestones but never feel like you've "made it," and question whether it's enough.

  • Not owning the power of your work you undercharge, over-explain, or hold back from opportunities because you're unsure how to express what makes your work unique.

  • Your voice feels muted, whether writing about your work or speaking, it’s frustrating, like something important is inside you but never quite comes out right.

  • Decisions are overwhelming, you often overthink, second-guess each move, or delay action for fear of getting it wrong.

  • Visibility drains you, the pressure to be “on” alongside the risk of judgment exhausts you, even when you long to connect and share the power of your work.

  • You overextend yourself by overdelivering, endlessly tweaking, and worrying that “good enough” isn’t enough, leaving you exhausted and disconnected from the passion behind your work.

  • Saying “yes” when you mean “no”, taking on work that doesn’t align, and feeling resentment builds as you prioritise others over yourself.

  • Success feels hollow you reach milestones but never feel like you've "made it," and question whether it's enough.

  • Not owning the power of your work you undercharge, over-explain, or hold back from opportunities because you're unsure how to express what makes your work unique.

  • Your voice feels muted, whether writing about your work or speaking, it’s frustrating, like something important is inside you but never quite comes out right.

  • Decisions are overwhelming, you often overthink, second-guess each move, or delay action for fear of getting it wrong.

  • Visibility drains you, the pressure to be “on” alongside the risk of judgment exhausts you, even when you long to connect and share the power of your work.

  • You overextend yourself by overdelivering, endlessly tweaking, and worrying that “good enough” isn’t enough, leaving you exhausted and disconnected from the passion behind your work.

  • Saying “yes” when you mean “no”, taking on work that doesn’t align, and feeling resentment builds as you prioritise others over yourself.

If you’re caught in the self-worth spell, you might experience:

  • Become a respected leader in your field and be recognised by people who see, understand, and appreciate your expertise, creating opportunities to share your work.

  • Communicate your expertise with confidence by creating content, recording podcasts, or speaking at events, you’ll clearly articulate the impact of your work and show up with conviction.

  • Make confident, clear decisions that align with your goals and values, without the constant second-guessing or internal debate that stops you from making powerful choices.

  • Attract ideal clients who resonate with your values and approach and can’t wait to work with you, rather than worrying about “generating leads”.

  • Feel energised and creatively inspired by your work, rather than dragging yourself through tasks or battling burnout or overwhelm.

  • Freedom from over-delivering and overthinking, replacing stress with a deep sense of alignment so you enjoy your work and achieve success without striving.

  • Embrace feedback as a powerful opportunity to improve, rather than something to fear, knowing that each comment helps you grow.

What if instead, you could…

  • Amplify your influence and become a recognised industry leader.

  • Show up with unshakable confidence that propels your business forward.

  • Make aligned, powerful decisions effortlessly and intuitively.

  • Attract dream clients who rave about your work and get real results.

  • Experience boundless energy and passion for your work.

  • Ignite your creativity and build new offers and projects with ease.

  • Stop over-giving, comparing, and chasing perfection.

  • Welcome feedback as fuel for unstoppable business growth.

  • Access your inner wisdom instantly and silence self-doubt.

What if instead, you could…

  • Become a respected leader in your field and be recognised by people who see, understand, and appreciate your expertise, creating opportunities to share your work.

  • Communicate your expertise with confidence by creating content, recording podcasts, or speaking at events, you’ll clearly articulate the impact of your work and show up with conviction.

  • Make confident, clear decisions that align with your goals and values, without the constant second-guessing or internal debate that stops you from making powerful choices.

  • Attract ideal clients who resonate with your values and approach and can’t wait to work with you, rather than worrying about “generating leads”.

  • Feel energised and creatively inspired by your work, rather than dragging yourself through tasks or battling burnout or overwhelm.

  • Freedom from over-delivering and overthinking, replacing stress with a deep sense of alignment so you enjoy your work and achieve success without striving.

  • Embrace feedback as a powerful opportunity to improve, rather than something to fear, knowing that each comment helps you grow.

Lead boldly, grow bravely, inspire change

Lead boldly, grow bravely, inspire change

I know how frustrating it is when self-doubt holds you back and keeps you from showing up, speaking your truth, or creating the impact you’re here to make. But leadership isn’t about getting it “right” or earning your place in the room - it’s about trust.

Trust in yourself, your voice, and the people who need your work.

When you lead with authenticity, you create space for genuine connection. The more you stand in who you are, the more your people will see you, hear you, and believe in what you’re here to do.

Lead boldly, grow bravely, inspire change

Lead boldly, grow bravely, inspire change

I know how frustrating it is when self-doubt holds you back and keeps you from showing up, speaking your truth, or creating the impact you’re here to make. But leadership isn’t about getting it “right” or earning your place in the room - it’s about trust.

Trust in yourself, your voice, and the people who need your work.

When you lead with authenticity, you create space for genuine connection. The more you stand in who you are, the more your people will see you, hear you, and believe in what you’re here to do.

1. Leader Identity – Unique identity development and confidence through activating skills, talents, and gifts to attract ideal clients.

2. Emotional Liberation – Release limiting beliefs, visibility fears, growing inner wisdom, better business relationships, and stronger decision-making.

3. Business Energetics – Develop a powerful vision and message for your business to stand out from the crowd and attract the right clients.

This is delivered through The FIERCE Leader Method, which empowers women to unlock their potential, craft a powerful mission, and rewire fear-based patterns for business success.

The concept is based on the growing towards the archetype of The FIERCE leader, who is.....


Working with my clients, I’ve found the key to shifting this lies in 3 core principles:

Fired-up

Confident in their unique brilliance, mission-led, and dedicated to making a difference.

F

Integrity-led

Values-driven, ethical, and people-focused, committed to creating positive change.

I

Emotionally intelligent

Strong in self-trust, healing unconscious wounds, regulated, and resilient.

E

Recognized

Magnetic to ideal clients, connected to their audience, and creating impact through their work.

R

Creative

Creates from their soul, harnessing their energy to grow a unique, and thriving business.

C

Expressed

Visible, free, and powerful, confidently embracing their voice and purpose.

E

Integrity-led

Values-driven, ethical, and people-focused, committed to creating positive change.

I

Emotionally intelligent

Strong in self-trust, healing unconscious wounds, regulated, and resilient.

E

Recognized

Magnetic to ideal clients, connected to their audience, and creating impact through their work.

R

Creative

Creates from their soul, harnessing their energy to grow a unique, and thriving business.

C

Expressed

Visible, free, and powerful, confidently embracing their voice and purpose.

E

So, you get to BE the leader you were born to be and show up in a way that supports the creation of your dreams. 

• Be recognised as a leader in your field, known for the unique impact of your work.

• Show up with effortless authority, delivering with focus and clarity.

• Lead with unwavering confidence and authenticity, grounded in your mission and values
.
• Build a business that excites and energizes you, effortlessly drawing in ideal clients.

• Share a bold, impactful message as a thought leader, doing work that ignites your passion.

• Cultivate unshakable confidence, guided by a clear, intuitive inner GPS.

Just imagine what it would feel like to be finally...

“Working with Katy has been transformative. After feeling stuck for a long time, her guidance helped me reconnect with my intuition and dig deep into what feels aligned. Through our work, I experienced powerful breakthroughs, including a eureka moment that brought the most incredible clarity. I’m so grateful to Katy for finding that inner space where my higher self comes through loud and clear.”

Danielle

“Katy has given me a gift that enabled me to reconnect with my inner self on so many levels. Through her tools and exploration, I feel so much more positive and confident about myself and my future. My experience has had such a profound and long-lasting impact, it will resonate with me for years to come.”

Ngozi

“Katy has helped me silence the negative, disparaging, emotionally draining inner voice that was a constant feature in my life and made me hear instead a positive, confident, believing narrative. The impact this has had on all aspects of my life is phenomenal and I genuinely feel like a new woman!”

SORREL

“I felt an instant connection with Katy. She held space for me to unhook my limiting beliefs and heal from bereavement. She encouraged my curiosity and helped me find a more grounded version of myself, which has had a profound effect on my healing and growth in the last 12 months.”

VIKKI

“Katy made me feel comfortable from the word go, we spoke about things that I had no idea were in me, let alone that I needed to work through them. She noticed things in the way I was speaking about myself which was eye-opening. I am so grateful for my time with Katy, she helped me refocus and I feel like I have something to work with now.”

Riette

KIND WORDS

You know it's time to:

  • Activate your unique leader identity, and build confidence that shines out.

  • Feel great to be seen, show up for your business, and make powerful decisions.

  • Craft a bold vision and message that sets your business apart and attracts the right clients.

So, let's do this together.


Work with me

Take my quiz to uncover your purpose-driven leadership archetype and gain valuable insights into your unique personality. Discover your strengths, potential challenges, and what truly motivates you as a leader.

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@katymurraycoaching